Currently, motorization is increasing at an alarming 10-20% each year, traffic studies cite poor conditions of roads and pavements (nearly 40% of the road network), low travel speeds (10-12 km/hour), high traffic accidents (800 fatalities per annum) among others. Further, high pollution levels have made Bangalore citizens more prone to asthma and other cardio-respiratory diseases.

In April 2007, the Urban Infrastructure Development and Finance Corporation for the state of Karnataka invited EMBARQ India to do a critical review of the Traffic and Transport Plan for Bangalore, the state’s capital and the epicenter of India’s booming technology industry.